By supporting these unique personal viewpoints during this unprecedented time, the stories developed together promise to be of value and significance.

While some participants may be documenting within a restricted landscape, others may have the opportunity to explore a newly opened world. The global pandemic has made us think differently about how we see community, our everyday life, and the culture that surrounds us. This course will provide a unique opportunity to share diverse perspectives from various geographic locations while offering photographers support on how best to make effective visual stories. Today’s viral marketing landscape especially rewards the exciting, curiosity-inducing stories that generate buzz on social networks.This Online Intensive in Visual Storytelling challenges photographers to address the social, cultural, or emotional space of people and the places they inhabit while providing them with the tools necessary to make evocative and compelling visual stories. Vivid imagery and persuasive narratives have always been a hallmark of great advertising, and engaging storytelling has become even more essential to standing out in the content-rich online era. Storytelling is also an essential ingredient of any effective marketing strategy. In the startup context, entrepreneurs use storytelling to pitch their company to potential investors, awakening their imagination to encourage their support of an innovative idea. For example, CEOs can use storytelling in change management situations to help employees adjust to shifts in company systems, structures, and job roles. Telling stories is an important leadership skill for high-level managers to inspire, teach, and influence their team members. In the business world, the ability of stories to make a memorable and lasting impression can be a powerful tool in a variety of contexts. Compared to sharing information in a non-narrative way, stories can establish an interpersonal connection by allowing us to make sense of the world together.

Storytelling is art of creating narratives that enable the communication of meaning between two people.

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